
E-Commerce & Retail
Online stores and growth marketing for brands that sell direct
Selling online means competing for attention, clicks and trust at every step. We build stores and run marketing that work together, so the traffic you pay for has somewhere good to land.

Common challenges
What makes marketing in e-commerce & retail different.
Rising acquisition costs
Paid traffic keeps getting more expensive, which makes conversion rate and repeat purchases more important.
Crowded categories
Similar products at similar prices mean brand, content and experience have to do the differentiating.
Operational friction
Disconnected inventory, shipping and payment tools create errors that customers notice.
The customer journey
How your customers decide.
- Stage 1
Discovery
Social feeds, search results and marketplace browsing introduce your brand.
- Stage 2
Consideration
Customers check product pages, reviews, pricing and delivery promises.
- Stage 3
Purchase
A fast, trustworthy checkout with familiar payment options closes the sale.
- Stage 4
Repeat
Email, WhatsApp and remarketing turn first-time buyers into regulars.
The channels that tend to matter most
Meta Ads
Prospecting and retargeting with creative that shows products in use.
Google Shopping and Performance Max
Product listings in front of people ready to buy.
Email and SMS automation
Welcome, abandoned cart and post-purchase journeys.
SEO
Category and product pages that rank for buying searches.
Opportunities
Where we'd focus first.
- Design and development
- Collection pages with useful filters, product pages that answer questions before they're asked, and a checkout without surprises on shipping or fees.
- Content strategy
- Product photography, user-generated content and short videos that make products feel tangible.
- Paid advertising
- Structured campaigns across Meta and Google with product feeds, catalogue ads and regular creative testing.
- Search visibility
- Clean product schema, collection page copy and helpful guides that capture research-stage searches.
Recommended next steps.
- 1Check that purchase tracking is accurate across your store and ad platforms
- 2Audit your top product pages for speed, clarity and trust signals
- 3Set up the core email automations if they aren't running yet
Let's map your customer journey.
Have a project in mind? Let's turn your ideas into a digital experience and growth strategy built for your business.
