Diff Luxury
Website design and development for a luxury lifestyle brand, with SEO and PPC support.
- Websites
- SEO
- Google Ads
Marketing & growth
Paid media managed to a number that matters to your business
Performance marketing is simple to describe: spend money on ads, get more back. Doing it reliably takes clean tracking, clear targets, constant testing and landing pages that convert. We bring all four.
Budget follows results
IllustrativeTarget
Google Search
Meta prospecting
Meta retargeting
Shopping
The challenge
Ad spend without accountability
Campaigns are often judged on clicks or platform-reported numbers that don't match the bank account. Without agreed targets and joined-up tracking, it's hard to know whether to spend more or stop.
- Platform numbers that don't match actual sales
- No agreed cost-per-lead or return target
- Google and Meta managed by different people
Our approach
Agree the target, then manage to it
We start by working out what a lead or sale is worth to you and what you can afford to pay for one. Campaigns across Google and Meta are then managed against that target, with tracking that connects ad spend to real outcomes.
What's included
Target setting and unit economics
Working out viable cost per lead, cost per acquisition and return on spend.
Cross-channel media buying
Google and Meta budgets allocated by performance.
Tracking and attribution
GA4, pixels, Conversions API and offline conversion imports where possible.
Creative testing
A steady pipeline of new ads to test and learn from.
Landing pages
Focused pages built for specific campaigns and offers.
Why it matters
What performance done well gives you.
Clear accountability
Everyone knows what success looks like and how it's measured.
Budget follows results
Spend shifts toward what produces customers.
Scalable growth
When the numbers work, you can confidently invest more.
How it works
The process, step by step.
- 1
Model
Targets are set from your margins and lifetime value.
- 2
Track
Measurement is fixed so results can be trusted.
- 3
Launch
Campaigns and landing pages go live across chosen channels.
- 4
Scale
Budgets increase where targets are met, and tests continue.
Related work.
All projectsQuestions, answered.
Can't find what you need? Ask us directly.
Performance marketing focuses on paid channels measured against direct outcomes like leads and sales. Digital marketing is broader and includes brand-building, SEO and content.
It depends on your market and goals. We'll recommend a budget that allows meaningful testing, and tell you if a smaller budget would be better spent elsewhere.
Weekly updates on key numbers and a monthly review covering spend, results against target, learnings and next steps.
In many cases, yes, by importing CRM or sales data back into the ad platforms. We'll assess what's possible with your systems.
We generally work on a fixed management fee so our advice isn't tied to how much you spend. Any alternative structure is discussed openly.
Let's talk about your performance.
Tell us where you are now and where you want to be. We'll come back with an honest view of what will help most.